In the short video “Create a Culture of Innovation,” marketing guru and former Dell exec Sam Decker explains how a test-driven culture of innovation can transform marketing and drive business growth.
In all of the tests we have run for our clients, curation and badging of selected items have proved both helpful to consumers and beneficial to the companies who are selling to them. Doing this in an automated way, based on business rules, is a huge win.
Monetate’s CEO, David Brussin, will be on Executive Leaders Radio this weekend. Check the blog post for times, stations, and streaming audio links you can tune into from anywhere.
Bonjour comes earlier next week! So what are the business implications of the shift in DST? This coming weekend marks the beginning of the Daylight Saving Time silly season in which America “springs forward” a full two weeks before Europe goes over to DST. Will it affect your business?
Here you have a bunch of small but very clever ideas that add up to selling a lot more products and satisfying a lot more shoppers. But the big picture story is that you need a way to quickly and easily test ideas on your site. Only then will you know if they really are clever.
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