At Monetate we collect a lot of data for our clients, data about the people who visit their websites and what they do while they are there. It’s not personally identifiable data, but it enables varying levels of personalization when displaying web pages, from “Get 10% off on your first order” to “How about a Michael Kors shoulder bag to go with those Dolce & Gabanna pumps?”
Some of the things our clients are doing with this data are truly innovative and we are excited to be pioneering new technologies to help them leverage this data wisely and effectively. And so we were very excited to learn that we made the shortlist in two categories of the prestigious Econsultancy Innovation Awards
for 2010: Most Innovative Use of Data and Most Innovative New Technology. Given that there were hundreds of entries, making it to the final few in two different categories is a real thrill.
Also exciting is the fact that these awards have a strong international dimension. The organization behind the awards, Econsultancy, was started in London and, although the organization now has a strong presence in the States, the award dinner in still held in London. Plus, we are competing against companies from outside the U.S. which makes the prospect of winning one (or more) of these awards, truly exciting.
Speaking of excitement and uses of data, you might want to check out Which Test Won, a great website that has fun with A/B testing while delivering some real world lessons in data-driven marketing. You get to vote on which version of a website converted best, then see if you were correct. This week they are featuring a test that was executed on the Free People website using Monetate. Let me know if you made the correct call or not, and why.
