Will 2011 be the year for CRO? Monetate’s Marketing Optimization Evangelist Stephen Cobb says: Yes! Why? Because the numbers around conversion rate optimization have become too compelling to ignore…
PennApps Mobile 2011 was not exactly a death-match-hack-a-thon, but it was a pretty grueling test of mind and body, a competitive coding event in which 31 teams entered and, after 48 hours of coding, just 23 survived. And in the interests of science and engineering, Monetate was proud to sponsor this craziness…
You might have great taste, a good feel for your target market, and good gut instincts as a marketing, but you should not let all that cloud your judgement when it comes to conversion rate optimization. The point of CRO is to make data-driven decisions. Data beats personal preference.
At Monetate we collect a lot of marketing data for our clients and help them do some pretty interesting things with it, so we were delighted to make the shortlist in two categories of the prestigious Econsultancy Innovation Awards for 2010: Most Innovative Use of Data and Most Innovative New Technology. And you can see Monetate’s innovative technology in action this week on “Which Test Won.”
Here’s hoping that 2011 is a truly great year for you, your family, and the whole wide world. Yes, I know an opening sentence like that is short on marketing-related keywords and I’m probably not going to score many SEO points with this post. But sometimes a blog post just has to say what needs to be said…