That’s right marketing fans, the first Monetate blog post was penned by yours truly exactly two years ago today!
I have since written a total of 100 posts for this blog. Add to that the 6 posts penned by Tom Ellis, Marketing’s Wharton MBA Summer Intern, and the total post count now stands at 106, an average of just over one per week.
In fact, I had not paid much attention to the total blog count until I started writing a post to highlight Tom’s delightful series of enthusiastic posts, which you can access with this link: Marketing Best Practices: 6 Lunches with Brett.
It was only when I noticed, on the WordPress dashboard, that we were into triple digits, that I decided to check the start date of the blog: August 28, 2008. So, to those readers who have followed along from the beginning I wanted to say a big “Thank You!” for hanging in there, and for your feedback and encouragement, delivered in comments and emails and—once in a while—in person.
Speaking of comments, I looked back to see which post got the most comments and it was the one titled: Is That a Coupon Box I See Before Me? If so, it could be hurting revenue. If you’re an online retailer and you use coupons, that post might be a good one to read, along with all the comments.
As for the best comment—perhaps I should say the one that I liked the most—it came from Kevin Ertell on the post last October which proved Windows 7 is good for something: 7 Ways Microsoft Windows 7 Can Help Online Retailers: Even if you don’t sell PCs. Kevin has since joined Monetate’s Strategic Advisory Board as described in this video-enabled blog post from July of this year.
Although we tend to think of blogs as a way to broadcast a message, this blog has also functioned very effectively as one of a number of feedback loops through which Monetate has been able to hone its message of testing, targeting, and personalization. So, thanks once again for watching this space and sharing your thoughts. We hope to bring you even more, better marketing blog posts in the months to come. Stay tuned!