The Monetate Marketing blog with the most comments was titled: “Is That a Coupon Box I See Before Me? If so, it could be hurting revenue.” If you’re an online retailer and you use coupons, that post might be a good one to read, along with all the comments.
Across the various best practices that Brett has shared with me over the past few months, one-to-one personalization underpins it all. Ranging from landing page anchors and targeted messaging for specific customer segments to Ad Echo and Email Consistency…
Some savvy e-retailers using Ad Echo are seeing double digit conversion lift. As the saying goes: You do the math. Seriously, figure out what a 10% increase in conversion on each search ad campaign would mean to your sales and marketing goals.
Test for what works and annualize the percentage gains from what does. Winning 5 or 10 extra points here and there can soon add up. Embracing the “power of the buy-in” is not only a good idea, it’s an emerging best practice, people will soon be asking you: “Why aren’t we doing this?”
What you won’t get, if you wait until October to setup Monetate or any other testing and targeting solution, is the full force of accumulated visitor data and test results
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