We’re delighted to announce today that Kevin Ertell, one of the most-widely respected innovators in online retailing, is joining Monetate’s Strategic Advisory Board. In conjunction with that announcement we’re posting a short video that we recorded last week in which Kevin talks about the challenges facing online retailers. He explains why he thinks Monetate is “exactly the right solution for retailers to create a great customer experience that is right for every individual customer.” Take a look:

For those readers who are not familiar with Kevin, you can read more about him in today’s news release. Kevin has spent time running some serious online retailing operations such as borders.com. We can heartily recommend his terrific blog: Retail: Shaken Not Stirred. And you might want to follow him on Twitter.