The week kicks off with Email Marketing and Segmentation Day, which Monetate is sponsoring. There are some great sessions on the schedule, including “Tear Down The Walls Between Email And Your Website” with Larry Cooper, Senior Marketing Manager at Under Armour, and “Increasing Sales Without Promotions: The Value Of Segmentation And Editorial Content” with Patrick O’Connell, Director of CRM, CustomInk.
This event follows the very successful format used at February’s Email Marketing and Personalization Summit. Our CEO, David Brussin, will again be participating, hosting a roundtable on the use of segmented marketing to drive revenue lift on retail websites. This time David will be joined by a very savvy online retailer, Alex Miller, who is VP of eCommerce and eMarketing at QVC. You can find more details of the day’s schedule here.
The next day, Tuesday, August 10, is the first full day of the eTail East 2010 conference, chaired by Robert Cell, CEO of MyBuys, and featuring a great slate of speakers and panel participants (Alex Miller will be on the panel titled: Targeting Customers And Improving Your Marketing ROI Through Innovative Personalization & Segmentation Strategies). On Wednesday the conference is chaired by Kevin Ertell, VP of Retail Strategy at ForeSee Results and a member of Monetate’s Strategic Advisory Board.
So, a busy week in Baltimore, and definitely a great event to attend if you are a retailer researching the latest strategies and techniques for increasing the ROI of your online operations, or maybe a marketer looking for the latest tips and tricks to give you an edge over the competition. (If you’re a retailer and haven’t registered yet, we can still get you 50% off the price of the 2-day event.)
If you’re in Baltimore that week we’d love to chat with you and answer any questions you might have about how Monetate can increase your website ROI and improve the online experience you deliver to your customers. Just drop us a line via the Contact page or email Marc Hatton direct: mhatton at monetate dot com. (And be sure to stop by Booth 37 if you’d like a chance to win an iPad.)