So, a busy week in Baltimore and definitely a great event to attend if you are a retailer researching the latest strategies and techniques for increasing the ROI of your online operations, or maybe a marketer looking for the latest tips and tricks to give you an edge over the competition.
Or how about differentiating between new and returning customers? As a returning customer, I don’t want to see the “10% off all purchases for first-time buyers.” But as a new prospective customer, I need to know about such promotions, as well as some of the basics, like your shipping and return policies.
We talked to Kevin about the challenges facing online retailers and just why he thinks Monetate is “exactly the right solution for retailers to create a great customer experience that is right for every individual customer.”
Bryan Eisenberg is a recognized authority and pioneer in online marketing. Bryan recently joined Monetate’s Strategic Advisory Board and in this short YouTube video he talks about testing, online retailing, and how Monetate is “taking this to the next level.”
L’Occitane’s Director of E-Commerce and CRM, Matt Kritzer, had some very nice things to say about Monetate: “We chose Monetate after taking a close look at all the competing solutions. The power of the Monetate solution, combined with its ease of use and integration, was what won us over.”
n essence, the landing page anchor is a personalized banner that follows a visitor around as he or she browses through the site. Any time the visitor clicks the banner they are transported back to their original landing page, which enhances the user experience and ultimately your bottom line.
With 6X year-on-year revenue growth ModCloth, one of Monetate’s first clients, is an online retail success story by any measure. Kudos to the Kogers, Susan and Eric, who founded ModCloth while still in school.