In the spirit on sharing hi-tech marketing tips and tricks as fast as possible, we thought we would pass along our experience using Apple iPads to demonstrate our marketing software at this week’s Internet Retailer Conference and Exhibition (IRCE).
IRCE is the largest annual event for online retailers and attendance is up this year. That means a lot of traffic in the aisles, which is good, but how do you get all of those people to take a look at your product? This might be the answer:
Here you see Marc Hatton, Monetate’s Sales Director, with one of a number of iPads which we’re using at IRCE to demonstrate our testing, targeting, and personalization services.
Before the iPad, the normal strategy for making sure everyone passing your booth could at least catch a glimpse of your demo was…to display it on a large screen mounted high enough to be seen above the fray. That meant many attendees cruised the aisles craning their necks, looking at screens rather than you, the person staffing the booth.
Furthermore, the logistics of large screens meant you could not get many of them into your booth space (unless you had a big booth and deep pockets). Enter the iPad, with a form factor conducive to personal interaction. No need to point up and away. No need to wait for the demo system to be available. Each person in the booth can be a walking demo, making face-to-face contact with prospects. Much better!
So if anyone raises “business case” questions about your request for an iPad, just point them here and let them know that, when it comes to presenting your company’s business case to prospects at a trade show, the iPad works.