Think beyond the landing page. Leverage website optimization services to have your promotional email offering follow the customer beyond the landing page, reminding the customer of your fantastic product offerings on every page he or she visits and making it easy for the customer to engage.
When used appropriately, badging clearly works. So how do you implement it? To get started, target an under-performing segment, for example, if you see a segment of people searching more than buying, for a particular product or brand, show them badged product shots and see if that moves the needle.
In the spirit on sharing hi-tech marketing tips and tricks as fast as possible, we thought we would pass along our experience using Apple iPads to demonstrate our marketing software at this week’s Internet Retailer…
Nobody who works for Monetate would ever intentionally litter the streets of Chicago or any other city…If you see one of Blair’s cards on the street, please pick it up and take it to IRCE Booth 721. Blair will thank you, and give you 3 entries in our iPad drawing.
These features not only help online stores look better, they help them work better, typically producing significantly higher conversion rates and increasing average order values. The magic is that marketers using Monetate Real-time Marketer can do all of the above without a single phone call to the IT department.
For many people in marketing, Bryan Eisenberg needs no introduction; his name is synonymous with thought leadership in the online marketing space. However, for those not yet familiar with Bryan’s work, I supplement today’s press release about joining Monetate’s Strategic Advisory Board with some helpful links to resources by and about Bryan, all good stuff for anyone looking to get up to speed in online marketing (and accelerate beyond the competition).
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