Just as many schools are letting out for the summer, a lot of folks in the field of e-commerce are heading into a season of learning. In the next few months the latest developments in online retailing will be studied closely by people with titles like CMO, CIO, CTO, and COO, plus SVPs, VPs, Directors, and Managers of things like Marketing, Online Merchandising, eCommerce, Analytics, Usability, Testing, and Website Operations.
All these folks will be researching the latest e-commerce strategies, techniques, and technologies, all with a keen eye for improving the return on their organization’s e-commerce spend. In my opinion, one of the best ways to do that research is to…attend a conference or workshop, four of which are lined up across the country, one per month, in June, July, August, and September. I have listed these four events below, together with links to more information. I recommend you attend at least one event, attend the sessions that speak to your interests, and make the most of the opportunity to network with your peers.
Of course, folks from Monetate will be at all four events as we continue to evangelize our message of “Testing and Targeting Made Easy”. Indeed, I encourage you to meet up with us for a closer look at what we believe is the best solution available for testing website content and features, as well as targeting your site’s traffic with personalized messaging and offers. (Just use the Contact page to drop us a note saying which event you plan to attend and we can schedule a meeting.)
Hope to see you during this learning season!
If there are other events you have found helpful, please comment on this post and let me know. Thanks!