Just as many schools are letting out for the summer, a lot of folks in the field of e-commerce are heading into a season of learning. In the next few months the latest developments in online retailing will be studied closely by people with titles like CMO, CIO, CTO, and COO, plus SVPs, VPs, Directors, and Managers of things like Marketing, Online Merchandising, eCommerce, Analytics, Usability, Testing, and Website Operations.

All these folks will be researching the latest e-commerce strategies, techniques, and technologies, all with a keen eye for improving the return on their organization’s e-commerce spend. In my opinion, one of the best ways to do that research is to… Read the rest of this entry »