Last week we officially announced the availability of Monetate Mobile for several mobile device platforms and our press release sparked a lot of interest. There was an article in Mobile Commerce Daily with some nice product shots and this quote from David Brussin:
“from a retail perspective the important trend we see is more and more smartphone users treating mobile devices as an extension of the desktop or laptop browser experience, not as a separate mode of communication.”
Then we were contacted by DM News who wanted David’s thoughts on mobile commerce specifically as it relates to companies selling technology. Here’s part of the piece he wrote:
“your mobile marketing must now live up to the same standards as your “traditional” online marketing, in all respects, including depth of information and user experience. Read more…“
All this was happening while we were exhibiting and speaking at eTail West, so things got a little hectic. However, seeing the excitement about our new product and getting compliments on our new booth, plus making many new friends at the event, made it all worth while. Adding to last week’s hectic pace was the fact that we had to head from eTail West in Palm Springs for this week’s Retail Innovation & Marketing Conference in San Francisco.
We are proud to be a sponsor of this conference, particularly as this is the inaugural event. And we are delighted to be hosting the first retailer roundtable. We hope to see you there.
