So, as the holiday shopping season starts to heat up, why not take a moment to make sure your search campaigns–as well as your display and affiliate and email campaigns–are landing people in the right place, with messaging that matches the expectations those campaigns are setting.
Where else can you can get sun, fun, email marketing AND personalization, with maybe a round of golf or spa treatments on the side! The Email Marketing & Personalization Summit is part of eTail West 2010, the first big meetup of retailers after the dust has settled from the 2009 holiday shopping season.
The way to make money instead of waste it, is to tie the traffic source to the destination. There are several ways to do this, including Monetate. Some approaches can be time-consuming while others, including Monetate, can automate the process…
Creating a new Google Adwords campaign takes a matter of minutes but a lot of that ad spend will be wasted if it takes the I.T. department a week to make the necessary changes to your web site.