Comments on: Don’t Spook The Customers: Halloween’s a good time for a user interface review http://monetate.com/2009/10/dont-spook-the-customers-halloweens-a-good-time-for-a-user-interface-review/?utm_source=rss&utm_medium=rss&utm_campaign=dont-spook-the-customers-halloweens-a-good-time-for-a-user-interface-review Website Optimization for Marketers Wed, 08 Feb 2012 00:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: admin http://monetate.com/2009/10/dont-spook-the-customers-halloweens-a-good-time-for-a-user-interface-review/comment-page-1/#comment-41 admin Fri, 30 Oct 2009 02:31:06 +0000 http://monetate.com/blog/?p=1087#comment-41 Alvin -- Thanks, you raise a good point, actually several good points. Address validation can be a challenge. Some online retailers are okay with my address but some are not. The latter stand to lose my business, and arguably that of other rural customers. My point is that retailers should check their systems for things like this. There are clearly ways around this problem, and around other interface issues. The bigger problem is that retailers who do not review and test their systems may not know they have problems. Thanks again for your input. Stephen Alvin — Thanks, you raise a good point, actually several good points. Address validation can be a challenge.

Some online retailers are okay with my address but some are not. The latter stand to lose my business, and arguably that of other rural customers. My point is that retailers should check their systems for things like this. There are clearly ways around this problem, and around other interface issues. The bigger problem is that retailers who do not review and test their systems may not know they have problems.

Thanks again for your input.

Stephen

]]> By: Alvin P. Chua http://monetate.com/2009/10/dont-spook-the-customers-halloweens-a-good-time-for-a-user-interface-review/comment-page-1/#comment-40 Alvin P. Chua Thu, 29 Oct 2009 21:49:27 +0000 http://monetate.com/blog/?p=1087#comment-40 I believe that address validation is handled by the payment processor's fraud detection or in some cases, in the USPS address validation application which is not in the etailer's control. Even the return error message is even handled at the payment processor's end. I believe that address validation is handled by the payment processor’s fraud detection or in some cases, in the USPS address validation application which is not in the etailer’s control. Even the return error message is even handled at the payment processor’s end.

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