Comments on: 7 Ways Microsoft Windows 7 Can Help Online Retailers: Even if you don’t sell PCs

By: Marketing Around Real Events Means Marketing in Real Time : Segment Target Personalize

Mon, 09 Nov 2009 23:43:19 +0000

[...] The first is from The Guardian: Microsoft boosted as Windows 7 sales outpace Vista. The article says early sales figures for Windows 7 suggest “shoppers are switching to Microsoft’s new operating system in their droves, shrugging off the cloud cast by its predecessor, Windows Vista…figures by research firm NPD Group suggested that sales of Windows 7 in the United States were 234% higher than when Vista launched in January 2007.” This is good news for sites hoping to convert visitors with W7 hooks like the ones I outlined (7 Ways Microsoft Windows 7 Can Help Online Retailers: Even if you don’t sell PCs). [...]

By: admin

admin — Fri, 23 Oct 2009 20:46:29 +0000

Kevin — Thanks for the comment! And a great point about the difference between someone who has just bought a new PC with Windows 7 installed and someone who bought and installed the upgrade. The latter potentially more of a nerd [like me] than the former. As for slipstreaming the Microsoft marketing machine, dare I say it? Redmond owes the world a free ride in the wake of Vista.

Stephen

By: Kevin Ertell

Kevin Ertell — Fri, 23 Oct 2009 17:52:01 +0000

Great post, Stephen. I love the creative thinking you’re using to discover something new and useful about consumers during a critical period where we can all essentially leverage the marketing and press that Microsoft it getting. One point I would add about people with Windows 7: while those who simply buy the upgrade will be earlier adopter, many of the folks who have Windows 7 will be those who have just purchased a new PC with it installed. While they might not necessarily be early adopters, we can still know that they’ve recently made a major purpose.

Thanks for the great post. I really appreciate your thinking.