Despite advances in technology and design, the online shopping experience can still feel more like a trick than a treat. Use the information you collect about visitors to personalize the interface experience, making it more relevant and less frightening.
Today’s global business climate requires that we maintain, at all times, a clear sense of what time it is, for us and for our customers, suppliers, and partners. And in the 24/7 world wide business of online retailing this opens up some interesting possibilities for personalization of store content.
But what if you don’t sell hardware or software? This is where marketing smarts meet digital marketing and you get to be creative with your use of the data. What does Windows 7 say about someone? Early adopter? For a certain period of time that will hold true and you can leverage that in your marketing.
Of course, you will want to test any page re-designs you undertake in light of these ideas, whether it is longer pages, wider pages, or swapping content. But I think you will find there is plenty of room for improvement (pardon the pun).
If you segment your traffic into different groups which see different content you don’t have to cram all the signage for all your offers onto a single page; you can show just those offers that are appropriate for each segment.
The apparel industry as a whole seems to be embracing personalization and conversion rates may tell why. Clothes maketh the man. Personalization maketh the web site.
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