Please join us on September 16 at 12pm EDT / 9am PDT, for a free online marketing webinar: “Recession Marketing: From Pre-click to Post-click.” Here’s what you’ll learn:
- How persona marketing works, from end-to-end, even when times are tough.
- Why there’s never been a better time to steal market share from your competitors.
- Practical tips for using your existing analytics data to assess what segmented marketing can do for your bottom line.
This free event features three of the best minds in the business: Bryan Eisenberg, Craig Danuloff, and David Brussin. Just in case these guys are not all equally familiar to you, allow me to add some background:
Bryan Eisenberg is Chief Persuasion Officer and Co-Founder of FutureNow, and frequent contributor to GrokDotCom, the Marketing Optimization Blog. Bryan is also the author of several marketing bestsellers, including: Call to Action; Waiting For Your Cat To Bark; and Always Be Testing.
Craig Danuloff is President and Founder of ClickEquations, Inc., a leader in paid search management. Craig is a frequent speaker at industry conferences such as SMX and he regularly shares his paid search expertise in the ClickEquations Blog.
As CEO and Co-Founder of Monetate, David Brussin has been working closely with some of the largest and most aggressive online retailers to perfect SaaS-based web site personalization technology and develop winning campaign strategies.
Here’s what they will be talking about: Bryan will explain how “recession marketing” can steal market share from your competitors in this challenging economy; Craig will describe SEM techniques for targeting profitable customers via search campaign design and deep analytics; David will discuss the art and science of deriving and acting upon persona information in the post-click experience.
Hope you can make it. Again, here’s the link to register.