How would you like to get more revenue from your online store traffic without making additional cuts in pricing or shelling out for bigger shipping subsidies? Well, today we published our “Lift Without Loss” white paper that explains how you can do this, using a variety of field-tested strategies that have yielded positive results. The white paper is complimentary and no registration is required. You can download it here.
As ecommerce sites seek out competitive advantages in today’s challenging economy it’s clear that the strategy of targeting web site content to specific traffic segments has a major role to play. And there is zero doubt in my mind that this strategy can, when properly executed, increase conversion rates or average order or both.
However, targeted content is often equated with discounts and other offers like free or reduced shipping. We all know that these cut into margins, and nobody wants to cut into margins unless they have to, especially in today’s tough economic climate. Fortunately, targeted content does not have to be about discounts. It can be as simple as a welcome message.
Consider “The Case of ModCloth and the Foreign Fashionistas” that we describe in the white paper and on our Case Studies page. A simple greeting, tailored to the origin of the site visitor, was able to double revenue from a significant slice of site traffic without affecting margins. This was not a fluke. We are consistently seeing improvements in conversion rates and average order value as a result of targeted messaging campaigns. And we have described how they work in this white paper. We hope you find it helpful.
- Download the white paper.
- Let us know if you put any of these strategies into practice.