If you’re currently doing any form of online marketing where the content is automatically generated and there is an element of user input, now would be a good time to ask the age-old question: “What could possibly go wrong?”
We are consistently seeing improvements in conversion rates and average order value as a result of targeted messaging campaigns. And we have described how they work in this white paper. We hope you find it helpful.
The online store in our case study clearly “gets” the careful use of coupon codes and was rewarded with a significant lift in revenue and average order value, as compared to a control group. I think this is compelling evidence that, when handled with care, coupon codes can deliver real value and deserve a role in your online marketing playbook.
“Demanding consumers expect retailers to provide more convenience, flexibility and personalization by leveraging the synergies that come from multiple sales channels” says eMarketer, and we agree…We are seeing good results from campaigns that personalize messaging for site visitors who live or work near a retailer’s bricks-and-mortar premises. Conversion rates and average order values can both be lifted when the visitor is made aware of free in-store pickup of online orders and ease of in-store exchanges.
The goal of creating a personal, relevant, and compelling site experience for each visitor is now readily attainable. It requires no technical training, no big I.T. project, no changes to your page layouts or product shots, no installing of placeholders or containers. Just one tag and you’re done.
And that’s where you find this post’s fortifying dose of irony: A television drama about the history of the advertising industry will be presented in a way that enables viewers to avoid seeing any adverts.