The more of that data you have, the more effective your behavioral targeting will be, and the more accurately–and profitably– you will be able to target personalized messaging and promotions during the holiday season.
What you really want to know is: Does this product make my life easier? Will it help me meet the day-to-day challenges of online marketing? Does it mean my site will generate more revenue?
Have you studied the Amazon.com home page lately? If you’re an online retailer you should. By my count it now contains 13 pieces of personalization, 13 ways in which Amazon is addressing me personally, and…
That’s the theme of this month’s Internet Retailer Conference and Exhibition in Boston, also known as IRCE 2009: Rising Above—Not Just Surviving—the Economic Storm! And we like it! All the signs that we’re seeing suggest…
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