Our 60 Second Post-click Marketing Integration Guide is now available for downloading (in .pdf format, no registration required, just right-click the image on the left to save the file).
I should warn you that that the file downloads very quickly (go ahead and try it). That is not an error. There is a reason for that speed: the file size is just 25 kilobytes.
In fact, the whole integration guide is only one page in length and you can probably read it in 60 seconds, hence the title. So what have we ommited from this slender integration guide?
Well, for starters there’s no chapter on how to code the containers on each page of your site to hold the dynamic post-click content. You won’t find details about the site changes you need to make in order to achieve post-click functionality, such as coding against product tracking APIs. There is no chapter on how to integrate the post-click software with your ecommerce back-end CRM systems. Also absent are site redesign templates and installation instructions for the post-click content management system.
Why isn’t this stuff included in the 60 Second Post-click Marking Integration Guide? Because you won’t need it. Integrating Monetate doesn’t require any of that “missing” stuff, not to get started, not ever. Period.
Seriously, this one page document is all that you need to read, and covers all the things you need to do, to start boosting conversions and increasing revenue with post-click marketing from Monetate. Obviously, the actual execution of all 3 steps in the integration guide takes more than 60 seconds, but we have had some people up-and-running within 48 hours (and not just smaller sites, we’re talking Internet Retailer Top 500 here). And I mean the full version, including CRM, segmentation, sales mapping, catalog intelligence, analytics, and personalized offers integrated into your e-commerce back-end.
I’m tempted to say “post-click marketing is not rocket science” but in fact some of it comes pretty close. It’s just that we decided to do the rocket science for you, so you can focus on all those other things that you have on your plate. Happy reading!
P.S. I would love to know what you think about the Integration Guide and hear about your experiences with post-click integration. You can post a comment here, or use this form to contact me, or just email scobb at monetate dot com.