Monetate has its share of baseball enthusiasts, and since we’re based just outside of Philadelphia you can imagine whom many of us are rooting for. But we have at least one Red Sox fan, to whom we had to extent condolences this morning (if you’re not into baseball, the short version is that the Red Sox, a baseball team from Boston, lost the final game of a very close seven game series to the Tampa Bay Rays and so the Rays and not the Red Sox will play the Phillies in the “World” Series).
This turn of events actually brought several post-click marketing thoughts to mind: It pays to be relevant and you need to be nimble. Now it’s not hard to imagine a whole range of online retailers who have a baseball and World Series angle, from the sports apparel vendors to the electronics stores who are eager for you to watch The Playoffs and The Series on the new flat screen TV you bought from them. There are geographic angles as well, with play-off interest obviously higher in cities and regions that have teams in the running.
The point being, you can leverage these angles to attract visitors to your store and, if you’re nimble and your post-click marketing process can handle it, you can adjust and personalize your messaging and promotions as the contests play out. For example, under the umbrella of a post-season pitch for TV sales you could personalize campaigns to target regions who have a stake in the playoffs, and you could get more specific as the series evolves and the final teams emerge. You could even offer condolences to visitors from Boston who might have a little more disposable income now that they are not going to the World Series (sorry DB) and that’s a pitch that a whole lot of retailers could make, including comfort food vendors).
But the bottom line (on this blog) is not about baseball, it’s about marketing. We all know our marketing needs to be relevant and timely whatever the market. And to be relevant you need a marketing platfom that can be as nimble as you (or a great base stealer like T…sorry, but that’s enough of the baseball analogies). Let’s just say: Go marketing team!