With consumer confidence slumping, online retailers will need to maintain laser focus on revenues and margins in the last two months of 2008. According to Scott Silverman, Executive Director of Shop.org, the outlook is not…
Several excellent points were made by Tim Waters last week, posting on the Forrester Blog For Information and Knowledge Management Professionals under the heading Is Web Personalization Now A Matter Of “Thurvival”? Of course, Thurvival…
Just a quick reminder to everyone with clients and partners in Europe or the UK: This week America is slightly less behind Europe than usual (time-wise). The clocks fell back in the EU and UK…
First it was “Build and they will come.” Then it was “Advertise and they will click.” Next came “Search engine optimize and they will find you.” And although the cost of acquiring traffic–using SEO together…
Monetate has its share of baseball enthusiasts, and since we’re based just outside of Philadelphia you can imagine whom many of us are rooting for. But we have at least one Red Sox fan, to…
We’re still not sure where Twitter is headed in terms of Internet business and marketing models, but as you can see, we have now added a feed from Twitter onto the blog. (To follow us,…
Today may go down in Wall Street history as “Happy Monday” and at Monetate we couldn’t be happier to see the major indices close up 11%. But wonderful as this reversal might feel right now,…
We appreciate Laurie Sullivan at MediaPost finding something positive to write about today. Her article for Online Media Daily begins: “Despite economic woes rattling nerves about ad budgets, experts expect search advertising and marketing to…
Like a lot of folk we’ve been a little distracted for the past ten days or so. We haven’t been blogging much, partly because it’s a bit tricky to know the right tone to strike…