In all the business and busy-ness surrounding shop.org we nearly missed this article titled “Optimize Your Site” by Jason Burby of Zaaz, which appeared on ClickZ about two weeks ago. Burby made several good points about the value of optimizing the retail or corporate web site to improve revenue and ROI. He also gave some practical points for how to proceed. We’ll get back to these in a separate post because the most urgent point is this: “Now is the time to test”
…we’re into fall and the holiday shopping season is just around the corner. If your business focuses on consumers, the fourth quarter most likely makes the year for you. Even if you are business-to-business, you know things slow down greatly after mid-November; you want to finish the year strong between now and mid-November. The next few months are key. Get in and make some changes and improve your site. Just a few small changes can have a significant impact.
We couldn’t agree more. And because Monetate is so easy to install–it only takes a single tag to get started–we really believe it could be the fastest route to doing some serious tweaking of your site. Right now we’re working on some step-by-step tutorials that show how things like a custom landing page test work in Monetate. These will be posted on the web site soon. In the meantime, we encourage you to review how Monetate works to get an idea of how it could work for you.
